The Dodgers will hold their first ever Digital Bobblehead Night on Sept. 21 against the Padres.
Fans will have the opportunity to download a Clayton Kershaw, Justin Turner or Kenley Jansen Crypto token. The promotion is the first of its kind in Major League Baseball, and believed to be the first Crypto giveaway in sports.
While supplies last at guest’s point of entry, the first 40,000 ticketed fans in attendance will receive a card with a unique code and directions to a website where a digital bobblehead can be unlocked and added to their Ethereum wallet. The player Crypto token received will be randomly selected, with approximately an equal number of Kershaw, Turner and Jansen codes distributed at the stadium gates.
“We’re excited for our first-ever Crypto giveaway, and to explore an entirely new marketplace with our fanbase,” said Lon Rosen, Dodger Executive Vice President and Chief Marketing Officer. “We hope this piques the interest of Dodger fans, and will help launch a new age of digital collectibles and promotions.”