Technology company Digby has partnered with American furniture brand Heller to launch a tool for establishing the authenticity of physical design products using the blockchain. Named Digby Design Authenticator (DDA), the system allows designers and brands to link each of their products to a non-fungible token (NFT), which effectively acts as a digital certificate of authenticity. Recorded on a blockchain, this provides an unchangeable, decentralised log of the product’s origin and ownership to prevent counterfeits. The first product to use DDA is Heller’s Vignelli Rocker, a plastic rocking chair designed…
Read MoreDigby Design Authenticator links furniture with NFTs to fight counterfeiting
